Rock, who created all of the folklore for the Blair Witch, would read each manuscript and make notes on how the books could better fit with the lore that had already been established. Bantam Books was tasked with marketing the new series, dubbed The Blair Witch Files, which began in the summer of 2000.īefore each book was published, its manuscript was sent to Ben Rock, by the Artisan VP of consumer products Ferrell McDonald. Following the success, Artisan began looking at ways to expand the property, which lead them to team up with Parachute Publishing, and Random House Children's Books to produce a book series inspired by the legend of the Blair Witch. The licensing campaign for the film generated approximately $1 million in licensed merchandise sales within a year. Jones worked closely on the marketing campaign for The Blair Witch Project, and oversaw all licensing. Publishing history Īmorette Jones, who had previous experience in the consumer products field, served as the senior VP of marketing for Artisan Pictures. The novels chronicle Merrill's personal investigation into the disappearance of his cousin Heather Donahue, from The Blair Witch Project. The books are ghostwritten by a number of authors and published under the collective pseudonym of the titular character Cade Merrill. The books were created and produced by Parachute Publishing, under license from Artisan Entertainment, and were distributed by Random House publishing's subsidiary Bantam Books.
The Blair Witch Files, or simply Blair Witch Files, is a series of supernatural- mystery novels first published in August 2000.
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